The Five Freedoms Ignored:
REWE Group's
Cruelty exposed
This photo is representative of the standard industrial farming practices permitted in the company’s supply chain.Photo:
But Still Chooses to Look Away.
Lionel Souque is the CEO of REWE Group, one of the most influential names in the global food industry. With that power comes responsibility — not just to customers, but to the living beings who suffer every single day to keep REWE Group’s supply chain running.
And Lionel Souque knows.
Knows that animals in REWE Group’s seafood supply chain are trapped in tiny tanks, mutilated without pain relief, or left to die slowly and in agony — all so the company can shave a few cents off the cost of a meal. Knows that the same cruel systems deemed unacceptable in many parts of the world are still being used where oversight is weakest and voices are easiest to ignore. Knows that many competitors have moved forward, leaving REWE Group behind, clinging to practices the public no longer tolerates.
While REWE Group claims to care about animal welfare, its silence and inaction tell a different story. The Five Freedoms — the basic standards that every animal should be guaranteed — are still denied to millions of animals in REWE Group’s seafood supply chain.
What Lionel Souque decides matters.
A single executive decision could end some of the worst suffering in industrial farming — suffering that’s been documented, condemned, and condemned again. But instead of action, we get empty statements. Instead of change, we get delay. Instead of leadership, we get complicity.
This isn’t about perfection.
It’s about decency.
And decency is a choice.
It’s time for Lionel Souque to make the right one.
Fish and crustaceans in REWE Group’s supply chain can face a brutal existence.
At factory farm seafood facilities allowed in the REWE Group’s supply chain, animals can be packed into overcrowded, filthy waters where fish’s bodies can become riddled with deformities and open sores from sea lice and other irritants.
Disease is allowed to run rampant, with a large percentage of animals suffering to death from disease before even making it to slaughter.
Wild-caught fish in REWE Group’s supply chain face similar cruelty. REWE Group has no public policy prohibiting cruel and environmentally devastating capture methods from being used.
Methods such as trawling and longlining can kill large numbers of bycatch animals, damage local ecosystems, and lead to painful and prolonged suffering as animals linger for days jammed in nets or dangling on hooks.
The slaughter process is no less horrific. REWE Group allows its seafood suppliers to kill animals in the most brutal ways possible, including cutting them open while alive and fully conscious, cooking them while alive and fully conscious, slowly asphyxiating them, or beating them to death.
REWE Group and Lionel Souque have the power and responsibility to stop permitting these extreme cruelties in its supply chain. The public expects better, and animals deserve to live free from this egregious and unnecessary suffering.
It’s time for REWE Group to do what many other leading retail brands have already done and put policies in place that ensure the Five Freedoms for animals in its supply chain.
